Incorporating loyalty card systems are a perfect way to retain customers and also reward them for being repeat customers. Having custom printed loyalty cards designed with your logo is also a great marketing tool. Standard loyalty cards are credit card-sized, therefore, customers can keep them in their wallets or purse and have a tag for their keys too. You need to design a loyalty card template that suits your business once you’ve decided what card to go with your loyalty scheme. Here are 6 tips for you when designing your loyalty card.
1. Have fewer design elements
Less is more when it comes to designing loyalty cards. You can use the design to market the customer rewards scheme to potential customers and your shop. The design, not only has to be recognizable with fonts, logos, and colors but also readable. Including too many design elements on your card won’t make the important things stand out. An icon or a pattern is okay but make sure you’re placing the focus on your shop’s name and your logo. Visibility is essential in designing a loyalty card.
2. Match your brand
The business already has a strong, clear brand identity that should transfer over to the loyalty cards too so they’re easily recognized. Your logo is the most important aspect of the card. Therefore, having your business’s logo on your loyalty cards means that anyone who sees it whether it’s a member of your loyalty scheme or someone else will instantly recognize it. By doing this, you are marketing your business with little effort. Also, you can make sure your cards are recognizable by using the same color and fonts scheme that you use elsewhere in your brand identity. When you incorporate colors that customers associate with, specifically with your shop, helps them to find their cards within their wallets or purses easily.
3. Aesthetic appearance is key
You need to consider any print elements you’d like to have once the design of your cards is finalized. Depending on what you like the look of the card to be, consider; adding magstripes if your shop uses a swipe system, hot foil stamping to give a metallic finish to areas of the card you prefer, or spot UV gloss to add a high gloss finish to certain areas on matte cards.
4. Have readable codes
Most loyalty cards are going to feature either a barcode or a QR code, therefore, they have to be scannable. Make sure the code isn’t impacted by anything else. To reduce the risk of the code being covered, place all the design elements away from it and make sure there’s a strong contrast between the code itself and any background patterns.
5. It should be customer and planet-friendly
Designing loyalty cards from 100% environmentally friendly, naturally derived, and recycled ingredients gives the cards a subtly textured feeling that screams authenticity. Also, the quality of the cards adds to the whole brand an identity experience.
6. Make it stand out
It’s important to design your card to stand out from the rest as most wallets and purses interiors tend to be dark colors. Consider putting a design element near the top and bottom edges of your cards and use bold, bright colors to contrast against wallets and purses. Therefore, customers can easily find their cards at the point of transaction.
Click here to learn more about the latest eco-friendly material that we developed for making loyalty cards.