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7 Tips When Designing A Hotel Key Card

hotel card design

Hotel key cards provide guests with a secure way to access the hotel’s facilities. Nowadays, the cards are being designed with more features other than granting access to the hotel’s facilities. These cards are brimming with potential. How can one take the hotel key card to the next level to set the hotel apart from the competition?


1. Create room for Ad space


Many hotels are affiliated with other companies, therefore, use the extra space on the key card to advertise your partners. It’s a great way for you to enhance your customer’s experience and also a guaranteed way for other businesses to market their company to new people every day. Therefore, it’s a win-win! Putting discounts or logos to your partner’s businesses onto your key cards is one of the many ways to recommend activities because your guests are staying in a new place they’ve never been before.


2. Create an eye-catching key card design


Having an eye-catching design on the hotel key card will make a lasting impression on your guests. An amazing design is just one of the few ways to increase the hotel’s brand awareness and give your guests a superior experience. Have an innovative but professional design that will show your guests that you’re willing to go the extra mile for them. At the end of it all, you want your guests to look back fondly on their stay at your hotel.


3. Have useful tips on the key cards


Use plenty of room on your key card to communicate with your guests. A good piece of information to put on your key card is anything that your guests frequently ask. Therefore, consider adding some functionality to your hotel key card by adding useful tips and information for your guests. These include; check-out instructions, WiFi login details, contact information, or room service information.


4. Maintain the company’s branding


This will give your hotel’s room key card a cohesive and professional look that will also help build brand recognition. The hotel’s key card will boast the hotel’s brand as it doubles as a promotional tool. The key card needs to be unique and create a high-impact first impression at first glance.


5. Have customizable options


The key card designs should masterfully complement the hotel, therefore, customization is key. The key card size can be customized to fit any need. The key cards should also be custom shaped into any unique die-cut on the planet and also have an extra flair on them to add that extra wow factor.


6. Have easy to read fonts


Key cards font choice is an oft-overlooked design element that can have a major impact on how the hotel is perceived. Powerful fonts size on key cards command attention, stick in guests’ memories, and differentiate the hotel from the competition. Choosing the right font for the hotel’s key card requires a bit of creativity, a strategic approach, and perhaps even some intuition. The right font size should be standard, therefore, easy to read.


7. Texture quality


A hotel’s key card texture draws the guests’ physical and mental attention as it is associated with a sense of feel. The texture is a fun and creative design element that makes any visual design unique and can increase the visual value of the key card. The texture goes hand-in-hand with the key card’s finish.


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